• Reaching position zero, a new major SEO challenge
• SEO news, Google, Site optimization, Natural SEO

For SEO specialists, the ultimate goal is to reach position zero on the first page of Google results.

Also referred to as “optimized snippet,” “featured snippet,” or “ranking #0”, it offers maximum visibility to the page or website in question.

The australia technology company describes what it consists of, how to achieve it and how to take advantage of it for your natural referencing.

Presentation of the “zero position.”

Position zero is a search result that Google displays above all natural links, just after AdWords ads.

It allows the engine to provide a clear and rapid response to the Internet user’s query, particularly if they have launched a voice search on their smartphone.

Position #0 or ranking #0 is a block containing an optimized extract or a summary of the response from a web page with a link to this page.

Unlike a natural link, the text of a featured snippet is placed before the title and URL of the page.

Position zero is, therefore, the answer that allows Google to respond directly to a question asked by an Internet user on their smartphone.

Certainly advantages…

It displays in position zero, which guarantees maximum visibility for the site owner, as most Internet users only consult the first results. Even a page not part of the top 3 on the SERPs can appear in position #0 if its content is deemed the most relevant by Google to answer the question.

but a big drawback

Seo experts in melbourne, however, note a big disadvantage: as the Internet user obtains the answer to his query directly, he does not need to click on the link to access additional information. This means he does not visit the site and, therefore, does not consult its offer, learn about its expertise, etc. Only when the extract only partially answers the question will the Internet user eventually try to find out more.

How do you position a web page in position zero?

A web page must meet certain criteria to have a chance of being selected by Google robots for ranking in position #0.

• The page benefits from good SEO on Google; that is to say, it stands out in the first natural results on the SERPs.
• It loads quickly, especially on mobile, with users expecting instant responses.
• It includes a concise and clear response to the request submitted by the Internet user
• Its editorial content is long enough (around 1,000 words), well-written and well-structured with subtitles to keep it open, rich in information, and, of course, unique.
• Bullets or numbering for lists for easier reading.
• The technical optimization of the content is careful, with tags and the presence of the main keyword in the title and subtitle tags.
• Important sentence or key points are bolded or italicized.

Arousing growing interest among SEO expert, ranking#0 urgently requires adjusting the SEO strategy for website owner.

And consult our SEO training offer if necessary.

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