Organizing events will always positively affect a company’s health, and the trend will never grow old. Corporate companies often need to shine in front of top management and stakeholders, and there is no better opportunity than throwing an “investor day.” The event incorporates the CEO and other VIPs of the company, weaving a compelling narrative about the company’s corporate health and direction. Have you been planning for this lately? You are in the perfect spot! This post is a detailed guide to planning a fabulous investor day to deliver good news to a live audience. Keep scrolling to learn more!
A step-wise guide to an investor day:
Companies often organize investor days to update the public on the health and direction of the company. Investors and other stakeholders are present at the event, listening to the presentations and asking questions. The event can either be virtual or in-person, followed by a live Q&A session and feedback. The activity can be challenging as the planning and management can test your nerves. Here is a helpful guide if you feel stuck at any point!
1. Determine the kind of day:
Investor days offer public and some private companies a chance to answer questions and announce new initiatives. However, these days never go the same – not all the time. There are times when corporations and their investors need to affirm their relationship or start a fresh one.
What kind of investor do you want to organize? Is it about answering the questions or announcing new initiatives? Is it about opening a new branch or launching a new product/service? In short, you need to determine this event’s objective or long-term goal. Generally, the management can include/convey the following things on this day:
- Financial surplus
- Well-received new products
- Good management decisions and forecasts
- Management reading the signs correctly
2. Know the investment relations officers:
It is unusual to plan an investor day, at any level, without significant insight/input from an Investor Relations (IR) personnel. Large corporate entities have considered taking an IRO on board since 2000 as they play a crucial role in the game. They are responsible for developing and maintaining the company’s investor relations plan.
Did you know that IR officers can also convene an investor day? It is surprising to know, and it is true! Hiring an IRO is probably the first step in planning an investor day! Do you feel burdened with the overwhelming managerial tasks of this event? Why not hire professional Events companies in Abu Dhabi and let them throw the event?
3. Know how to finance your day:
The next thing on the chart is managing money for the big occasion. Again, the role of an IR manager is tremendous here as it is the first step to getting noticed. As an event planner, you need to interact with multiple departments of your company, providing valuable insights into how divisions interact.
As an event planner, you need to showcase a few skills to get your request for money approved by the CFO. Here are a few skills that can help you down the road:
- Business Insight
- Managing complexity
- Decision quality
- Instilling trust
- Driving results
The more you showcase these skills, the higher the chances of hosting a successful investor day.
4. Find a viable venue:
Scouting for event venues is a challenging task as you need to take multiple aspects into account. Keeping your audience at the forefront is vital to deliver better experiences. A place might be as popular as it gets, but is it suitable for an investor day? Does it have enough space and technology to cater to your needs? If not, you better search for an alternative.
With the increase in virtual events, the destination/venue of the event has become less important. However, for an in-person show, the point still carries full marks. Do you need a helping hand in choosing a viable venue? Consider asking Events companies in Abu Dhabi as they have bags of experience in this domain!
5. Event promotion:
You have everything as perfect as you dreamed of, but how to get the word out about this day? Event promotion is a challenging task but can be rewarding if done correctly. Since most audiences use social media platforms, why not capitalize on this opportunity?
Platforms like Instagram, Twitter, and Facebook can help you spread the word about your investor day. You can post banners and stream live videos inviting the general public to attend the show and take something home.
Take your event to the next level with event professionals!
You have always dreamed of throwing a successful event but is the process easy? Not that easy! The best way to add value and fun to your next event is to hire professional event organizers in Dubai with tons of experience to take your event to the next level. Hire them today!
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